Curriculum Vitae

+20 years of professional experience in a health care multi-national company Coloplast that are leaders in the ostomy care market.

10 years ago, my profile has moved to the Marketing enviroment, where I started as Manager for the centre of excellence of south Europe and then I was promoted to Market Manager of Ostomy Care.

Marketing is my passion… Life is Marketing ! ;0)

Marketing, Digital Marketing
E-Commerce, E-learning and Computer Science

Work Experience

Market Manager Ostomy Care

Oct. 2007 – present

    • Managing all marketing Ostomy Care for the company and activities within the marketing department with full responsibility for OC product marketing.
    • Developing the marketing strategy for the company in line with company objectives through preparing the relevant sections of the Annual Business Plan (ABP).
    • To work closely with all ES and Denmark departments to ensure business objectives are achieved. To develop a close working relationship with Denmark to ensure Coloplast product development needs are met and new products launched as planned.
    • To support the Company’s initiative for Constant Improvements.
    • Co-ordinating marketing campaigns with sales activities, being a key player within the Sales and Marketing team for Stoma Care.
    • Define and overseeing the company’s Ostomy marketing budget.
    • Planning and implementing OC promotional campaigns.
    • Manage and improve lead generation campaigns, measuring results.
    • Overall responsibility for brand management and corporate identity.
    • Preparing online and print marketing campaigns.
    • Monitor and report on effectiveness of marketing communications.
    • Creating a wide range of different marketing materials.
    • Working closely with design agencies and assisting with new product launches.
    • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
    • To have full Product Management Responsibility
    • To develop “Best in Class” relationships with key players.
    • To develop close relationships with all relevant internal customers to ensure product and service support is “Best in Class”

Manager Centre of Excellence South Europe for the Internet area

Coloplast (South Europe) sept. de 2006 – sept. de 2007

  • Communication is essential in a multinational company, from this perspective my function in this position was to find a common way to communicate with our customers in: France, Portugal, Italy, Belgium and Spain from the marketing point of view, and from the IT point of view to find the best solutions for our countries.
  • Engaging, motivating and leading a team of 5 individuals.
  • Creating energy across the team and communicating what is required to achieve great performance
  • Setting high standards / expectations and performance goals for self and team
  • Applying continuous improvement to improve ways of working in communication/ Marketing campaigns thorugh the Internet
  • Anticipating issues and thinking through solutions to resolve problems
  • Managing resourcing levels (IT, Human resources and local marketing campaigns) to enable good website service levels of each country.

DataWareHouse Administrator &ERP / Webmaster & Community Manager

Calle, Agustin de Foxá 29 Madrid

Between my functions in this position was to manage the ERP system of the company with citrix solutions, Enterprise One and SLQ Server.In the Internet area I developed the first website of the company in ES, and all the web evolution in CMS (Lotus Domino & Lotus Notes). And all the strategy for microsites and assosiation sites based on php/aspx and Java solutions.


Universidad Francisco de Vitoria

Experto en E-Marketing, Community Manegement, Posicionamiento, Publicidad y Captación Online

HBS European Business Programme · MBA International Corporate Business Programme


Master técnico superior en Prevención de Riesgos Laborales. 

Universidad Autónoma de Madrid 
Phd. Artificial Intelligence and Computer Science
Disciplina académica Artificial Intelligence
Nota 10

Hypermedia adaptive systems for e-learning.Adaptive hypermedia (AH) tailors what the user sees to a model of the user’s goals, preferences and knowledge.UAN

  • Higher Computer Engineer – Ingeniero en Informática 
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